Are You Comfortable Charging What You’re Worth?
I recently had a conversation with a client about her speaking fees and [...]
How Hosting Events Can Grow Your Business
What is Event Marketing? Event marketing is a promotional strategy that involves face-to-face [...]
Inbound Vs. Outbound Marketing
There are two basic types of marketing – inbound and outbound. The focus [...]
Alliance Marketing For The Small Business
What is Alliance Marketing? The latest in the Marketing Bullhorn series, today we’re [...]
Does Your Staff Represent Your Brand Well?
Your staff is your front line. How they interact with clients (both current and future) [...]
Trade Show Marketing Strategy
Next up in the Marketing Bullhorn Series is Trade Show Marketing Planning for [...]
Components of a Direct Mail Campaign
Direct Mail is one of many marketing devices you can use to promote [...]
Email Marketing Pros and Cons
Email Marketing- what is it? It is the process of using emails [...]
Direct Mail Pros and Cons
Direct Mail Marketing- Direct mail campaigns are sent to targeted prospective customers through [...]
Deciphering the Client Engagement Process
What is Client Engagement and why does it matter? Customer [Client] engagement (CE) [...]